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How mixer brands are expanding beyond Europe 19th February, 2021 by Owen Bellwood
Tonic and mixer producers are putting their global ambitions into action, as they strive to replicate the success found in Spain and the UK further afield.
The Spirits Business investigates how the category is faring worldwide. This feature was originally published in the November 2020 issue of The Spirits Business
While gin remains a hot topic of discussion in the global drinks industry, tonic water, its partner in crime, has also gone from strength to strength in recent years. Before the pandemic, premium brands such as Fever‐Tree saw their sales grow year on year, thanks to booming demand for G&Ts in Europe, and an increasing interest in premium mixers in the US.