Google Ads has rolled out Enhanced Conversions for Leads. This option offers an alternative to the existing Google Click ID-based offline conversion tracking method.
Google has updated its Buy on Google Retailer Standards policies. The changes include removing: order caps, automatic suspension via the Retailer Standards program and the “Defects” tab within the Merchant Center dashboard.
Google AdSense will separate YouTube earnings into its own AdSense for YouTube homepage and payments account. The change will begin in March and roll out over the following months.
Microsoft Advertising has launched dynamic descriptions for Dynamic Search Ads. And, starting in April, all existing DSA campaigns will be forced over to dynamic descriptions and it will also become the default option for new DSA campaigns.