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How much more will people pay for a celebrity drinks brand?

Celebrity drinks brands continue to boom, but how much more are consumers willing to shell out for a spirit from their favourite star?

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Facebook s Kendall Jenner AI Recommends Other Tequilas Over Hers

Ever tried model and reality star Kendall Jenner's tequila brand, 818 Tequila? Neither has "Billie," Jenner's Facebook-formerly-Meta-made AI doppelgänger. Billie, as Meta named its Jenner-AI creation, is one of many new AI "personas" publicly released by the social media giant last week. Though these bots, which Meta users can chat with on Instagram, Facebook, and […]

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Trends in advertising and marketing - Westfair Communications

“Where’s the beef?” It’s a line that generated market share at the expense of the category leader. Three words, incredibly popular. Have you noticed the rise of the “curator?” This noun used to mean a museum employee who put together exhibits and sought items from outside collectors. Now, there’s all kind of stuff being “curated.” […]

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Diageo-countersues-Diddy

Drinks giant Diageo has filed its own countersuit to Diddy's allegations of racism with its own claim that he would 'burn the house down' unless paid US$100m.

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Priti Patel, Nigel Farage and Liz Truss lead raucous singalong at Tory conference

Priti Patel, Nigel Farage and Liz Truss lead raucous singalong at Tory conference
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