Zac is a senior planner at Ogilvy Melbourne. For more than a decade he’s worked with brands big and small to help them find what they fight for, and turn business problems into advertising and communications strategy. He writes at Pigs Don’t Fly.
The way we analyse brand health market research is wrong.
You survey a sample of the target audience to better understand your brand funnel (awareness, consideration and so on) and brand perceptions. The latter helps you understand how much people associate different attributes with your brand.
Normally it looks like something like this example. Sometimes it’s presented in a fancy spider chart.
Reggio Calabria, sabato prossimo verrà presentato il corto, Sandrino e il Covid Malandrino - Tempo Stretto
tempostretto.it - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tempostretto.it Daily Mail and Mail on Sunday newspapers.
Reggio Calabria, sabato presentazione del cortometraggio Sandrino e il Covid Malandrino
dayitalianews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from dayitalianews.com Daily Mail and Mail on Sunday newspapers.
Practical DDD: Bounded Contexts + Events => Microservices
Summary
Indu Alagarsamy talks about the intersection of DDD as a software discipline with Messaging as a technology counterpart. DDD allows us to move faster and write high-quality code. When we start to use the technology of messaging to communicate between clean and well-defined bounded contexts we get to remove temporal coupling. We now have microservices that are built for autonomy from the ground up.
Bio
Indu Alagarsamy works as a Solution Architect at Particular Software, the makers of NServiceBus. She enjoys designing distributed systems using event-driven architecture style and domain-driven design principles. She has over 15 years of software development experience working with various industries like healthcare, finance, biotech, and emergency services.
Models have been useful, especially as humans are far too optimistic and confident
A woman cycles past a rainbow graffiti in support of the NHS in London’s Soho in May 2020 – modelling by Imperial College is credited with provoking the full national lockdown. Photograph: Victoria Jones/PA
A woman cycles past a rainbow graffiti in support of the NHS in London’s Soho in May 2020 – modelling by Imperial College is credited with provoking the full national lockdown. Photograph: Victoria Jones/PA
Sun 9 May 2021 03.00 EDT
Epidemiological models have been a source of continual controversy from the start of the pandemic, often blamed for fearmongering and inaccuracy. How well have they done?