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During the 17th Chinese Communist Party Congress in 2017, China’s former President, Hu Jintao, proclaimed: “China must enhance the country’s cultural soft power,” officialising the concept of “soft power” in Chinese politics. This sentiment was echoed by the present President of the PRC, Xi Jinping, who underscores the importance of enhancing China’s soft power to realise the Two 100 Years goals and to bring to fruition the Chinese Dream.