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Folgers looks to embrace its bad reputation

From Advertising Age: A campaign that launched this week for Folgers, part of Orrville-based J.M. Smucker Co., aims to perk up a stale reputation for the 172-year-old coffee brand by switching its focus from the emotional benefits that have long been a part of its marketing story to the product itself an asset that officials confess has been neglected over the years.

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FOLGERS® TAKES ON ITS BAD REPUTATION WITH UNAPOLOGETIC NEW ADVERTISING CAMPAIGN

/PRNewswire/ In a move to shatter misperceptions and reinforce their status as a leader in the coffee category, today Folgers® announced the launch of a.

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Boys and Girls Clubs of NEO to launch Opening Track music program

Boys and Girls Clubs of NEO to launch Opening Track music program
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J M Smucker tunes up music program for Northeast Ohio youths

J M Smucker tunes up music program for Northeast Ohio youths
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Blackbird Studios Neve Console Gets Digitized

Blackbird Studios Neve Console Gets Digitized
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