sbe, the privately-held leading international lifestyle hospitality group that develops, manages and operates world-class hotels, restaurants, lounges and nightclubs, and Wyndham Hotels & Resorts (NYSE: WH), the world s largest hotel franchising company with approximately 9,100 hotels spanning over 95 countries, announced today the launch of a new smart lifestyle brand under the working title, Project HQ Hotels & Residences.
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Project HQ leverages sbe s decades of lifestyle expertise, offering a transformative solution for adapting legacy hotels into exceptional centers for dining, nightlife, and wellness.
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