york city. a lot of cities have 311. you can pick up the phone, call your local municipality and tell them about the sidewalk that s cracked or pothole. how is this different from that? what s different about this is that we make it social. the data is out there, the data is open and anyone can access it. you can understand where you work better, your location proposal community better and help improve your neighborhoods. it s also translated in over 20 different languages on mobile and over 50 different languages online. so we re breaking down the barriers for language that you might see at city hall. really utilizing the power of technology. how has your original idea for public stuff evolved? the initial idea of public stuff was really very simple. how do we utilize technology to improve how you can communicate with your government? now we re utilizing images that can be attached, geo location. all the technology has taken the company to the next level and
tablet you have geo locations you can pinpoint where you are based on the climate you need to know what you can plant. i garden u.s.a. and basically gives you planting instructions on how to set up your garden knowing what seeds to plant based on your location, what time of year and how compatible certain plants are with your soil. rick: that s a big deal they go in and see stuff that s at the store and they think they can plant it but it s not always the case. you don t necessarily know what zone you live in. this helps you find that. clayton: pinpoint exactly if you have a lot of shade in a particular area or climate isn t good enough for getting the proper water in that spot. it knows where your geo location is basted on tablet and smart phone. another one is where to buy the stuff. home depot and home friends at home depot were kind enough to deck out the set. home depot app. shows you what your current account is like. order stuff from the application it can give you tips. the
what happened? well, we really feel like twitter has come of age over the last year, that the ubuiqity of the platform everywhere and again, twitter is also an enterprise in the business that has become a platform for others to innovate on marketing messages, human rights messages all kinds of different communications that are happening via that twitter platform. and twitter, itself, is evolving as a business. it s generating real revenue, finding ways to turn what has been a terrific utility for consumers into something that also is a viable and strong business. and one of your sub categories is mobile and this is an area i believe is part of the future. so four square is at the top of that list. explain. well, four square is a much smaller company than some of the other ones, at least in the scale of its users and the scale of its business right now. but with four square, allows you to check in to certain locations and to use geo location, a combination of gps positioning
information, credit card information. we know about wikileaks. we also know how it affects people when sites are hacked for passwords. there s passive hacking, which is much more problematic. all the social media sites that we use, that we think are free start to sell a lot of information about us. so we are share information. the social media sites sell either our personal information or descriptions about us that are not exactly personally identifiable to us to third parties. then those third parties match them up with other information we give to other sites. each of us have the nsa level dossier that is very detailed about aur lives. you need to take control over you passwords. i would not suggest a privacy setting on any social networking site really gives you protection from geo location or from any
the other thing about the christine o donnell situation is, yes, she s only running in delaware, but the day after she had almost $1 million. a lot of that money came from out of state. so that national presence, especially for someone like her, who didn t have that high of a profile, essentially came out of nowhere to win this race as a tea party candidate, becomes very important. have we even seen the tip of the iceberg in terms of using social media for fund-raising? no. i think listen, people are going to look back at the obama campaign and recognize that was the calling-out party to this. we ll see a lot of people in the midterms play this angle. i m hearing a lot of buzz of different campaigns. again, facebook and twitter are at the top of people s lips. how about youtube live now is in the game. there s all these geo location things like facebook. there s a lot of i don t even know what you re talking about. i know that, but in 2000 before the obama election, when