Jack in the Box Joins the Chicken Sandwich Wars With a Reimagined Chicken Dance on TikTok
Music star Becky G leads the campaign for the fast-food brand
The brand has partnered with pop star Becky G to promote its Cluck Sandwich.
Jack in the Box December 17, 2020
In October, Zaxby’s reignited the chicken sandwich war as a regional underdog to competitor brands like McDonald’s and Popeyes. Jack in the Box, the West Coast-based fast-food chain, has now joined the fight.