Published May 20, 2021
Andrew Hutchinson
Content and Social Media Manager
Pinterest has shared some new insights into user search activity as part of an overview of how its search system works, and how it has evolved over time to provide more accurate matches.
As explained by Pinterest: There are now more than 5 billion searches on Pinterest every month. As people prepare for a post-pandemic life, searches for outfits, vacations, and home renovations are at all-time highs, and searches for weddings have presumed pre-pandemic levels.
That s a lot of search activity - for context, Pinterest last, officially reported its total search volume in 2016, when it was facilitating 2 billion searches every month. That means Pinterest has increased its search volume by 150% over the last five years - which, given the pandemic, and the subsequent boost for eCommerce and online product discovery, is not overly surprising. But it does provide some additional context on Pinterest s user tra