The State of Small Business in America Post-COVID-19: Digital-First, Female-Owned and Optimistic About the Economy
Women were more than twice as likely to start a business during COVID-19 than men – just one of the findings unveiled today from a study commissioned by NEXT Insurance, a digital insurtech company. The survey, conducted by interviewing more than 500 small business owners of various ages, gender, industries and geographic locations, was highlighted as part of the NEXT’s Small Business Guide: How to Thrive from Day One released today.
The COVID-19 pandemic and its corresponding economic and human health impacts posed the biggest threat to American small business owners in a century. With partial or complete regional shutdowns impacting the ability of most businesses to service their customers for more than a year starting in March 2020, small business owners were forced to adapt and find new ways to generate revenue, secure financing and make ends meet. The State o
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