Analysis of online conversations paints a picture of vaccine confidence
Analysis of online conversations paints a picture of vaccine confidence 25 May 2021 London School of Hygiene & Tropical Medicine London School of Hygiene & Tropical Medicine https://lshtm.ac.uk/themes/custom/lshtm/images/lshtm-logo-black.png
Messages focusing on personal choice rather than moral obligations receive a more positive response on social media Share
A new report based on analysis of people’s conversations about vaccination on social media and websites provides a range of insights to help increase our understanding of what drives confidence in vaccines.
The report was conducted by the World Economic Forum and analytics platform NetBase Quid, with expert support from the Vaccine Confidence Project at the London School of Hygiene & Tropical Medicine.
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Public broadly positive on vaccines as a personal choice
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