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10 facts about GUM, the renowned store on the Red Square (PHOTOS)

The ‘Glavny Universalny Magazin’ (‘Main Universal Store’), aka ‘GUM’, was the first store in Russia to introduce fixed prices, Vladimir Mayakovsky.

Moskovskaya oblastSankt peterburgAlexander pomerantsevLeonid brezhnevAlexander rodchenkoAlexey shchusevMytny dvorOsip boveVladimir leninGiacomo quarenghiBoris godunovVladimir mayakovskyNadezhda alliluyevaHenri brocard genrikh brokarYves saint laurentOtto krel

10 facts about GUM, the renowned store on the Red Square

10 facts about GUM, the renowned store on the Red Square
bignewsnetwork.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bignewsnetwork.com Daily Mail and Mail on Sunday newspapers.

Sankt peterburgMoskovskaya oblastBoris godunovAlexey shchusevOtto krelNadezhda alliluyevaYves saint laurentLeonid brezhnevJoseph stalinGiacomo quarenghiVladimir mayakovskyVladimir leninAlexander rodchenkoOsip boveMytny dvorAlexander pomerantsev

Soviet Chanel: How Red Moscow Became the Most Popular Perfume in the USSR

Just a whiff of Krasnaya Moskva (Красная Москва, or “Red Moscow” in English) is enough to transport Russian citizens to the nostalgia of their childhoods.

Krasnaya moskvaSaratovskaya oblastNovaya zaryaOmskaya oblastVladimir leninMarina bykovaKarl schlHenri brocardRenata litvinovaAuguste michelGenrikh brokarUnion trust of distinguished perfumeryCarolina state universitySoviet unionCommunist partyWestern europe