Genius Brewing, makers of healthy lager, to enter Dragons Den
An innovative craft beer company producing a health-focused, light craft lager is set to go before the panel in tonight’s episode of Dragons’ Den. Jason Clarke and Charlie Craig, founders of Genius Brewing will take their 3% ABV, 79 calorie lager into the Den in the hopes of gaining backing for their ‘smart drinking’ company.
Genius Brewing was launched in 2018 with a mission to “make healthier drinking a pleasure, not a compromise”, says Clarke. “We identified that the wider trend for healthier lifestyles would eventually change the way consumers chose to drink alcohol.