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BANZZAI™ is back on the shelves and launches its own club
After the successful launch of BANZZAI™ in British and German retailers that took place last year across Marks & Spencer and Edeka stores, this exciting citrus fruit of Japanese origin, a cross between different varieties of orange, satsuma, mandarin and grapefruit, is once again available in the market. In this second season, the response from the market is expected to be as fantastic as it was when BANZZAI™ was launched. The launch of BANZZAI™ last year in the UK and Germany was a resounding success, says David Alba, director of Genesis Innovation, headquartered in Valencia and part of the AM FRESH Group. “It exceeded all expectations. Most stores sold all of the stock within days, after generating enormous interest. The retailers social media platforms saw exceptional activity with over 10,000 views. We installed specific BANZZAI™ in-store tasting areas in hundreds of stores in both countries and we made th