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Summary:
This week - digital acceleration gets industry credibility, while cybersecurity earns the US President s attention. ServiceNow makes waves with Knowledge 2021, and supply chains get scrutinized. Your whiffs include a trip to the trough (of disillusionment) for blockchain - and autonomous vehicles.
Lead story -
MyPOV: If there s one theme that s become
a pandemic marketing unicycle a bit over-used this year, it s the theme of digital acceleration.
But here s what
Digital subscribers now comprise 85% of WW (Weight Watchers) customers. What s next? Make that personalized digital experience stickier. Stuart cites their new mid-tier offering, Digital 360,
Which combines the platform of myWW+ with a one-to-many coaching and content experience, targeted to attract first time millennial customers. And, in the case of Planet Fitness, be more omni-fluid. Stuart again: