Chevrolet to launch Groove SUV later this year
DUBAI, February 21, 2021 Chevrolet has announced that an all-new compact SUV will be joining its award-winning line-up in the Middle East this year. Introducing, the Chevrolet Groove. Set to arrive in the region in the fourth quarter of 2021, the all-new Chevrolet Groove builds on the success of the recently launched Captiva, which took the region by storm in 2020. The Chevrolet Groove is built on Chevrolet’s extensive global SUV experience, reconfirming GM’s leadership in the SUV segments in the region and across the world. Encapsulating the brand’s ‘3S’ concept, the Chevrolet Groove is smart, stylish and spacious.
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2021 Chevrolet Tahoe, Official SUV of Action, on Sale in Middle East
Photo: General Motors
One of the hottest new Chevrolet SUVs is finally available in one of the world’s hottest markets for new cars. Chevy launched its all-new 2021 Tahoe in the Middle East in November, dubbing it the Official SUV Action.
This begs an important question: How does one earn such a designation, officially speaking? Is there a governing body that throws its capacity behind a candidate, giving it an edge over other Unofficial SUVs of Action? Is there a voting process? Would another SUV like, say, the 2021 Chevrolet Suburban be issued a cease-and-desist order if it were to start referring to itself as the Official SUV of Action? So many questions.