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General Motors Customer Care and Aftersales have released photos of the new branding and packaging for GM Genuine Parts and ACDelco parts.
The automaker says the new GM Genuine Parts and ACDelco packaging and branding provides dealerships with an “opportunity to grow parts share in an increasing parts and service market.” This effort also includes enhanced brand security measures to guarantee the authenticity of the parts and prevent fake parts from circulating.
The new packaging is color-coded to identify certain parts types and features multi-language translations and clear designations that the parts are GM Original Equipment.
“Strong parts brands with a clear, global market position and packaging help customers easily identify GM parts and will provide the ability to bolster the value of our protected product with new security features,” said GM’s global vice president for Customer Care and Aftersales, John Roth. “We’re committed to delivering a