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General Mills AR Game Turns Cereal Fans Into DJs

General Mills AR Game Turns Cereal Fans Into DJs
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General Mills Lets Shoppers Creep to a New Beat in AR Cereal Game

To celebrate Halloween, General Mills and marketing agency VMLY&R Commerce launched an augmented reality game featuring Carmella Creeper, the newest character…

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Slideshow: New breakfast innovations

Updated products surge within the breakfast market.

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Slideshow: Breakfast products and bars

Updates and innovations surge in breakfast market.

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General Mills: A Monster Miracle

After decades apart everyone’s favorite monster supergroup is back together and rocking out just in time for Halloween.

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