MX Player, AXE, Mindshare partner for interactive short film The Right Click ANI | Updated: Feb 10, 2021 18:42 IST
Mumbai (Maharashtra) [India], February 10 (ANI/Mediawire): Reinventing branded content initiatives and bringing viewers skillfully-crafted content, entertainment super app MX Player, has dropped the trailer of its interactive short film - AXE Presents The Right Click . With this product innovation, it becomes the only homegrown OTT platform to introduce viewers to interactive narratives that enables them to decide on the course of the story.
In collaboration with AXE and Mindshare, MX Player is raising the bar of storytelling with this interactive short film that promises the brand a high user engagement and an exciting opportunity to engage with its large and diverse user base.