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Coles shoppers raise vital funds for Aussie veterans at checkout
In just five days leading up to Anzac Day, Coles team members and customers have raised $222,250 for veterans’ support agency, Bravery Trust, to help Australian service people struggling with injuries and illness.
From April 21 to April 25, shoppers at more than 800 supermarkets across the nation supported Bravery Trust through the purchase of Coles Bakery cookies and biscuits, with 50 cents from every pack sold going directly to the not-for-profit organisation. Customers also made donations at Coles supermarket checkouts.
The fundraising campaign came as new data from Bravery Trust showed COVID-19 has created significant challenges for veterans and their families, with the organisation receiving 10,000 calls for assistance since the start of the pandemic, and a 20 per cent surge in requests for assistance since pandemic financial support ended last month.