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Foods and Beverages with Immunity Boosting and Gut Health Claims Soar to $59 Billion

Foods and Beverages with Immunity Boosting and Gut Health Claims Soar to $59 Billion News provided by Share this article Share this article ROCKVILLE, Md., June 9, 2021 /PRNewswire/ The U.S. food and beverage industry has been impacted heavily by COVID-19. In 2020 especially, more people looked to improve their health and boost immunity to prevent or lessen the severity of illness. Consumers are buying more supplements or vitamins to protect their immune system due to COVID-19, and some are also buying food and beverage products to boost their immune systems. 2020 turned out to be a banner year: the market for packaged foods and beverages with claims for gut health or immunity grew more than 50%, pushing sales to $59 billion, as reported by Packaged Facts new report 

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