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Introduction Every YC batch, Michael Seibel gives a talk about building product. He ll ask: How many of you are using Google Analytics as your primary source of metrics? But it s a trick question. When the majority of the audience eventually raises their hands, he ll fake a sigh and tell everyone that they re doing it wrong, and that they should instead by relying on an event-based analytics tool.The linked video is from Startup School, but the same talk is given at YC Core as well. It s a perennial favorite, but don t let the humor distract you. Michael s got a good point. Without using an event-based analytics tool, which tracks the interactions your users have with your product, you won t know

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