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How teachers in L.A. and beyond turned away from Dr. Seuss Julia Barajas © (Gene Lester / Getty Images) American author and illustrator Dr Seuss (Theodor Seuss Geisel) talking with a group of children in La Jolla in 1957. (Gene Lester / Getty Images) For nearly two decades, Read Across America, the nation s largest celebration of literacy, was built around the work of one writer. It s no coincidence that the annual event, launched by the National Education Association in 1998, kicks off on March 2, the birthday of Theodor Geisel, aka Dr. Seuss, who died in La Jolla in 1991. Typically, young readers join their teachers in weeklong festivities that include guest read-alouds and parties in which they dress up like the Lorax, Thing 1, Thing 2 and other beloved characters. In 2010, nearly 300 children gathered at the Library of Congress to hear First Lady Michelle Obama read “The Cat in the Hat.”

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