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Why Newly Merged VML Could Be Greater Than The Sum Of Its Parts

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

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Codewords, Secrecy And Uncertainty: Inside WPP s Shock VML Merger

WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.

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VML? Why? And Are You Serious?

What’s in a name? The Drum’s founder considers the aftershocks of WPP dropping its most iconic brands, Young & Rubicam and J Walter Thompson.

United statesWalter thompsonWunderman thompsonTaylor swiftWundermn thompsonYoung rubicamJ walter thompsonAgency ceosMedia agency briefingYellow brickWunderman thompsonVmly amp rGency cultureAgency leadershipGency models

AI Boom, Social Commerce Surge, Funnel Collapse: Agency Leaders Share Top 2024 Predictions

With Q4 closing in, agency leaders are already eyeing 2024. Here are the trends they say will define the coming year.

United statesMarci millerDavid angeloDani marianoJason harrisTaylor swiftDavid lubarsDan gardnerKerry mckibbinAmy lanziMedia agency briefingOreo super bowlDavid goliathNorth americaGency modelsGency culture

After An Agency That Can Reliably Deliver Fast? Here s 10 Based In Manchester

Clients rate these 10 marketing shops to deliver creative and media on time.

United kingdomDrum recommendsThe drum recommendsGency models

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