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motorworks
Instead of trying to launch Genesis, Hyundai should actually open a Nexa kind of dealership chain and try and push Elantra, Tucson, Kona, Sonata, Santa Fe and the likes. Just some limited outlets in metros and few cities. Current Hyundai dealerships dont show any interest in any of these vehicles, and Im sure its mainly due to Hyundai itself not focusing on these. However, the next Gen Tucson, Elantra look very interesting and premium and I would think they need a fighting chance to make their case in IndiaThis is a
really interesting idea to me. I do remember reading anecdotal evidence from a member on another thread about having to explain to their relative that their car was still a Maruti even if they bought it from a Nexa outlet. If indeed that is how much you can get away with in terms of brand dissonance, might as well use it to your advantage. A Hyundai Nexa equivalent