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SA tourism campaigns turn to TikTok 'influencers', but does it work?

For governments, social media influencers have become a communication frontline particularly as they try to connect with young people. But evaluating the success of such strategies is hard to do, writes Rory McClaren.

Drive Out ALS Cruise In charity event to be hosted by The Outlet Shops of Grand River on Saturday

Review into Sam Smith concert calls for more transparency at SATC when engaging 'influencers'

The South Australian Tourism Commission will overhaul its policies about engaging with social media personalities following a review into an exclusive Sam Smith concert at McLaren Vale earlier this year.

Singer's invite-only gig 'worth more than $32m' but Govt mute on cost

A controversial invite-only concert by British pop star Sam Smith generated around $32 million in advertising revenue for South Australia, the state government says - but the taxpayer cost is a secret.

Sam Smith concert in McLaren Vale, SA, 'exceeded all expectations', probe finds

A review of a controversial taxpayer-funded private concert by pop star Sam Smith in South Australia has fo.