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SA tourism campaigns turn to TikTok influencers , but does it work?

For governments, social media influencers have become a communication frontline particularly as they try to connect with young people. But evaluating the success of such strategies is hard to do, writes Rory McClaren.

United kingdomMclaren valeSouth australiaJason mackenzieStephen mullighanZoe bettisonJohn gardnerSam smithGemma terryInstitute of public relationsAustralian tourism commissionSouth australian tourism commissionTourism minister zoe bettisonChartered institutePublic relationsSouth australians

Drive Out ALS Cruise In charity event to be hosted by The Outlet Shops of Grand River on Saturday

Drive Out ALS Cruise In charity event to be hosted by The Outlet Shops of Grand River on Saturday
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United statesGemma terryAssociation community of hope fundDrive outOutlet shopsGrand riverImpala superHope fundStomping outAlabama chapterRiver boulevard

Review into Sam Smith concert calls for more transparency at SATC when engaging influencers

The South Australian Tourism Commission will overhaul its policies about engaging with social media personalities following a review into an exclusive Sam Smith concert at McLaren Vale earlier this year.

River murraySouth australiaUnited kingdomSam smithJohn gardnerZoe bettisonGemma terryAustralian tourism commissionSouth australian tourism commissionState governmentMinister zoe bettisonSouth australianExecutive emma terryRiver revival voucherMclaren valeSocial media

Singer s invite-only gig worth more than $32m but Govt mute on cost

A controversial invite-only concert by British pop star Sam Smith generated around $32 million in advertising revenue for South Australia, the state government says - but the taxpayer cost is a secret.

United kingdomSouth australiaPeter malinauskasHeidi girolamoZoe bettisonSam smithJohn gardnerGemma terryTammy franksTerms of serviceSa tourism commissionDarenberg cubeMclaren valesFrontier touringAdvertising value equivalentMinister zoe bettison

Sam Smith concert in McLaren Vale, SA, exceeded all expectations , probe finds

A review of a controversial taxpayer-funded private concert by pop star Sam Smith in South Australia has fo.

United kingdomMclaren valeSouth australiaJohn gardnerGemma terrySam smithAustralian tourism commissionSpokesman john gardnerSouth australiansKing charlesSouth australian

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