For governments, social media influencers have become a communication frontline particularly as they try to connect with young people. But evaluating the success of such strategies is hard to do, writes Rory McClaren.
Drive Out ALS Cruise In charity event to be hosted by The Outlet Shops of Grand River on Saturday trussvilletribune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from trussvilletribune.com Daily Mail and Mail on Sunday newspapers.
The South Australian Tourism Commission will overhaul its policies about engaging with social media personalities following a review into an exclusive Sam Smith concert at McLaren Vale earlier this year.
A controversial invite-only concert by British pop star Sam Smith generated around $32 million in advertising revenue for South Australia, the state government says - but the taxpayer cost is a secret.