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May 6 2021, 4:52 pm | BY Ricki Green | 24 Comments
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.
Tourism NZ launches new Aus-targeted campaign
May 7, 2021 11:01
Tourism New Zealand has launched a new travel campaign, aimed at getting Australians back across the ditch, created in partnership with Special Group.
The campaign, titled ‘Stop Dreaming about New Zealand, and Go!’ features an Australian’s surreal dream about visiting a range of New Zealand’s best sites and well-known activities.
The campaign was released just as New Zealand COVID-19 response minister Chris Hipkins announced his intention to pause the travel bubble between New South Wales and New Zealand yesterday (6 May), following the discovery of two new cases in the state. Other states are yet to be impacted by the latest COVID outbreak.
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Campaign created in partnership with Special Group aims to encourage Australians to seize the opportunity to travel to New Zealand post-lockdown
Tourism New Zealand has launched its first major campaign since quarantine-free travel opened between Australia and New Zealand. Titled ‘Stop Dreaming about New Zealand and Go’, the campaign was created in partnership with Special Group, and aims to encourage Australians to seize the opportunity to travel to New Zealand.
Highlighting both the welcoming people and stunning landscapes of New Zealand, the campaign is centred around a dreaming Australian and a New Zealand guide as they experience a literal ‘dream’ holiday in New Zealand. Throughout the dream, the pair take part in a range of experiences, such as fine dining, jet boating, cycling through a vineyard, and star gazing in a hot tub.