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Survey Measures Home Buyer Preferences - San Diego Business Journal

Survey Measures Home Buyer Preferences - San Diego Business Journal
sdbj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sdbj.com Daily Mail and Mail on Sunday newspapers.

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Third Wave of America at Home Study Reveals Updated Buyer Perceptions

Third Wave of America at Home Study Reveals Updated Buyer Perceptions
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America at Home Study Releases First Post-Pandemic Survey of Motivations and Implications for How Americans View and Want To Live in Their Homes

Third wave of national consumer survey reinforces earlier findings and uncovers new insights about how homes can better accommodate current and future generationsSAN DIEGO, CA / ACCESSWIRE / January 19

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Barnaby: The America at Home Study Concept Home

Continue Reading The pandemic redefined what a home does and means to millions of Americans, raising the bar on new construction. To find exactly what today’s homebuyers need and want from their homes, marketing and branding expert Teri Slavik-Tsuyuki of tst ink, consumer strategist Belinda Sward of Strategic Solutions Alliance, and architect Nancy Keenan, president and CEO of Dahlin Group, conducted the America at Home Study. The study, initially conducted in April 2020, received responses from 3,000 Americans about what their home means to them, how they use their homes, and what features they would be willing to pay for in a new home. In October, the study was conducted once more to see if answers changed since enduring the pandemic for six months.

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