‘YouTube of the Audio World’ Captivates Generation Z “You’re listening to DJ OOO’s radio station!”
The audio-based social networking platform Spoon Me was running a beta test in 2015. The platform was created as a support space where users could share their personal stories with full anonymity through voice instead of by text. While it drew a multitude of young users in their teens and twenties, its revenue model was unclear.
During the test period, something unusual caught the attention of the management team. The users, one after another, were uploading audio clips in a radio talk show format. The clips immediately garnered a positive reaction among users, who started heating up the comments section below the clips.