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US flavoured alcohol brand lands onto UK soil Print
22nd April 2021
US -based flavoured alcoholic drinks brand Four Loko is launching into the UK market, in a move designed to “recreate its US success”.
The range is available from Filshill Wholesale and Nisa, Spar and Eurospar stores, consisting of Blue, Fruit Punch, Gold and Sour Apple flavours in 440ml cans.
The launch is supported by social media and influencer activity and consumer experiences later this year.
Four Loko offers its target consumer the “perfect at-home, unconventional, full-flavoured, ready to drink beverage”.
Gavin Woodroofe, UK and Ireland manager at brand owner Phusion Projects, said: “Flavoured alcoholic beverages have been a key sub-category for some time and this trend is predicted to continue into 2021.
Leading US Flavoured Alcohol Brand Launches In The UK kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.