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The Mars Agency acquires NZ brand activation The In Group to broaden Australasian operations

The Mars Agency has become an undeniable leader in experiential marketing across the ANZ region through the acquisition of The In Group, New Zealand’s foremost brand activation agency. Coupled with the spring 2022 acquisition of Australia-based XPO Brands, the deal solidifies The Mars Agency’s

The Mars Agency expands Australasian footprint with new acquisition

The Mars Agency expands Australasian footprint with new acquisition
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XPO: The Mars Agency appoints Gavin McColl to the role of eCommerce director

With digital commerce taking an increasing stake in the commerce journey, XPO: The Mars Agency has strengthened its local offering in eCommerce, appointing Gavin McColl (right) as eCommerce director. The newly created senior role is designed to enhance the agency’s digital commerce capabilities.

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