The new logo of DD News, the news channel of the state-run Doordarshan, has sparked a debate mere 48 hours after unveiling of the new logo. DD News’s previous logo was in ruby red colour and the new logo is saffron.
Doordarshan, India s public broadcaster, has stirred controversy by changing its iconic red logo to a distinct orange hue. The move, announced on DD News X platform, has drawn criticism, with some accusing the broadcaster of political bias ahead of elections. Former Prasar Bharati CEO Jawhar Sircar condemned the change as "saffronisation," while current CEO Gaurav Dwivedi defended it as a visual enhancement. The logo change has reignited debates about Doordarshan s independence and neutrality in broadcasting.
Doordarshan s New Orange Logo Draws Criticism, Ex-Boss Takes A Dig oneindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from oneindia.com Daily Mail and Mail on Sunday newspapers.
The change in the branding, set design, logo and general visual aesthetics of DD News was announced in social media posts on April 16. | Latest News India