TVKIDS
What’s Next?
Mansha Daswani checks in with leading distributors about the major trends reshaping the kids’ content business today.
For newcomer producers and distributors with great kids’ IP, 2020 was tough. And not for lack of market demand. Indeed, as schools shuttered and playdates were canceled amid the Covid-19 pandemic, broadcasters and streamers alike were very much in need of content to keep young ones occupied. But without physical markets, the business of buying and selling shows was made a little bit more complicated for upstarts and well-established names alike.
“The biggest impact of Covid-19 has been the lack of face-to-face meetings,” observes Dominic Gardiner, the CEO of Jetpack Distribution. “And the bumping into people. Never before were we able to put a value on a chance meeting in a bar or being sat next to someone at dinner you’d never met before. You now realize how important those are. Otherwise, you’re in a bit of an echo chamber. Y