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The program, approved by the UK Board of Trustees and pending approval by the Council on Postsecondary Education, will begin fall 2021.
Subscribe This program provides specialized knowledge demanded by the industry, David Hardesty, Gatton Endowed Chair of Marketing and chair of the Department of Marketing and Supply Chain, said. The number of jobs that require graduate-level marketing expertise is expected to grow over the next 10 years and include careers, such as marketing specialists and sales managers, across a variety of manufacturing and sales industries.
Throughout the 10-month, 30 credit-hour program, students will engage in a comprehensive curriculum taught by world-renowned Gatton College faculty members. Additionally, they will learn the technical knowledge necessary to deliver the qualitative, quantitative and creative tools used when making key marketing decisions.
Branding The MSM is designed to provide students with in-depth coursework on in-demand marketing topics, Leslie Vincent, director of the MSM program and senior lecturer in the Department of Marketing and Supply Chain, said. We believe our program will provide the tools necessary for students to advance and lead confidently.
For more information on the MSM program, contact Christopher Carney or visit http://gatton.uky.edu/MSM.
The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals. In the last two years, Forbes has named UK among the best employers for diversity, and INSIGHT into Diversity recognized us as a Diversity Champion four years running. UK is ranked among the top 30 campuses in the nation for LGBTQ inclusion and safety. UK has been judged a “Great College to Work for three years in a row, and UK is among only 22 universities in the country on Forbes list of America s Be