Packaging for the Asciiware Sphere 360 PlayStation controller (photo courtesy of Hock Wah Yeo)
When Hock Wah Yeo was hired by the game publisher Velocity, the head of the company gave him an unusual order: “Scare me.”
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Let’s say you go to the store and buy a video game. What does it look like? Chances are, it comes in a plastic box, roughly the size of a DVD case, and there’s a logo on the top that tells you what platform it’s for Xbox, PlayStation, Nintendo. It’s easy to understand, and it’s easy to fit on shelves. Retailers like it. The platform owners like it. This is the way it’s been for decades simple, predictable, and safe.
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Two crossed lines that form an X . It indicates a way to close an interaction, or dismiss a notification. A GameStop store in North Las Vegas, Nevada, in 2013. Ethan Miller/Getty Images
Gary Kusin, a GameStop cofounder, told CNBC he d been monitoring the company s stock frenzy.
Kusin s son Ben said he had long followed the Reddit forum credited with fueling GameStop s rally.
The elder Kusin told CNBC it was a a little bit of an honor that investors targeted GameStop.
A cofounder of GameStop and his family appear to be closely following the firm s exploding share price.
Ben Kusin, whose father, Gary, cofounded GameStop, had been an active member on the Reddit forum cheering on and fueling the company s spectacular rally. The younger Kusin told CNBC s Ari Levy his father and his brother had been actively watching the drama unfold as GameStop shares skyrocketed as much as 2,000% in January.
Elon Musk accuses Discord of going corporate after it bans Reddit group that is boosting Gamestop stock
WallStreetBets – a community of young retail investors - was purged from messaging service Discord after they were tied to price surges on Wednesday
Musk tweeted: Even Discord has gone corpo…
WallStreetBets Reddit page has seen millions of new members arriving in recent days after Musk posted a link to the group on Twitter, writing: Gamestonk!!
But such are the fears over the viral investing, Joe Biden s White House staff are monitoring the situation - as is the Securities and Exchange Commission