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March 12, 2021 10:33
The Garvan Institute of Medical Research is asking Australians uncomfortable questions about the causes they choose to donate to, in a new campaign featuring real people living with diseases.
With thousands of disease-related charities in Australia, The Garvin Institute engaged BWM Dentsu to launch its first nationwide campaign, highlighting how the institute can help a whole range of people with different conditions through its genomics research.
The ‘Disease Dilemmas’ campaign presents two different Australians, each with a chronic disease, and asks the viewer to decide who they’d donate to.
Across several different TV and static assets, a young mother with pancreatic cancer is placed next to a retired musician with Parkinson’s disease. In another spot, a teacher with a kidney condition stands next to a student with immune disease.
March 11 2021, 9:31 am | BY Ricki Green | 13 Comments
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?
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The integrated campaign challenges you to make an impossible choice between two people in need
The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research.
There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help?
‘Disease Dilemmas’ puts Australians in the uncomfortable position of trying to choose who they’d donate to – the young mother with pancreatic cancer or the retired musician with Parkinson’s disease? The teacher with a kidney condition or the student with immune disease?