Feb 9, 2021
If you’ve been unable to physically visit Japan in the past decade, then your plan B has likely been to dive into YouTube.
Content creators based in Japan (often referred to as “J-vloggers”), most of whom are from countries other than Japan, have shepherded overseas Japanophiles to places in this country that many locals haven’t even visited.
Life moves pretty fast on the internet, though, and the heyday of the J-vlogger simply sharing their life online has waned as the market has become oversaturated with similar-looking content. (I mean, there’s only so many times you can watch a video of conveyor-belt sushi.)