projected here. due to people really letting go a bit. reporter: retailers are pulling out all the stops with deep discounts. 50% off at gap plus another 20% if you bought this past weekend. last-minute customers will be treated especially well. you ll have these ambassadors standing there with special gift cards, special discounts, because they want you in the store and they re going to reward you for that. reporter: the national sales outlook is optimistic. las vegas retailers face an uphill battle. with the highest unemployment rate in the country. people aren t spending what they used to spend. reporter: the national retail federation had been predicting a 2.3% increase in holiday sales this season. now they think it will be a full point higher. t.j. winick, abc news, new york. we certainly reported the sale of luxury goods is also up and some people say is an indicator the economy could be turning around. we see a lot of indicators but you always hope.
a little bit. reporter: retailers are pulling out all the stops with deep discounts. 50% off at gap plus another 20% if you bought this past weekend. last-minute customers will be treated especially well. you ll have these ambassadors standing there with special gift cards, special discounts, because they want you in the store and they re going to reward you for that. reporter: the national sales outlook is optimistic. las vegas retailers face an uphill battle. with the highest unemployment rate in the country. people aren t spending what they used to spend. reporter: the national retail federation had been predicting a 2.3% increase in holiday sales this season. now they think it will be a full point higher. t.j. winick, abc news, new york. we certainly reported the sale of luxury goods is also up and some people say is an indicator the economy could be turning around. we see a lot of indicators but you always hope. let s hope so. some incentives out there when i go shop