Cinema and cricket are the two biggest religions in India. We are a nation that believes in hero worship and would want more from our idols. The proliferation of social media has bridged the gap between the milky way where the stars reside & their followers and now the web 3.0 aims at breaking that bridge to create a homogeneous milky way where stars and fans will reside side by side. Metaverse is here to stay, grow, thrive and shine to the level of being a gateway to everything for the current and upcoming generation. Stumping all the naysayers, the
GSK Consumer Healthcare’s ENO, who has completed 50 years in India, has consciously leveraged humour as a tool to communicate and create awareness around acidity. Its quirky approach has translated into iconic campaigns that have evolved from print to TV and, now, digital platforms.