The term Africa often oversimplifies the continent, neglecting its true diversity of 54 countries, a collective population of 1.47 billion, and a linguistic landscape of nearly 3000 languages. Entering iGaming sectors across Africa requires a nuanced approach, making the one size does not fit all mindset a differentiator between successful business expansion and falling short.
Africa s rising middle class, expanding internet access, mobile technology adoption, foreign investments, and deep-rooted sports enthusiasm have made it the new frontier of global sports betting. Many local and international players are vying to establish their brands on the continent. However, to succeed, it s crucial to recognise the unique preferences and nuances of each African market. Technological infrastructure varies from country to country, with some favouring sports betting (like Uganda) while others lean towards traditional casino games (like South Africa). Understanding these distinctions is key to thriving in African sports betting and online casinos. Eventus International hosts four distinct African events to keep attendees updated on localised trends, solutions, regulations, and business opportunities, ensuring success in this dynamic market.
According to H2 Gambling Capital, the U.S. sports betting gross revenue is projected to reach $23.2 billion by 2030, with 57% of this growth coming from states where sports betting is already legal and 43% from states expected to legalise sports betting in the coming years.
The Asian iGaming market is experiencing remarkable growth, fuelled by emerging trends like esports and 5G technology. With international providers offering translations in multiple languages, the iGaming world is shifting their attention towards Asian regions. While card games, especially poker, hold a substantial market share, the popularity of esports and immersive games is rapidly escalating. This dynamic landscape presents profitable opportunities for businesses and operators seeking to capitalise on the Asian iGaming industry.