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Leanplum Wraps Up Strong 2020 and Embarks on Era of Accelerated Growth in 2021
SOFIA, Bulgaria and SAN FRANCISCO, March 17, 2021 /PRNewswire/
Leanplum, the leading multi-channel customer engagement platform, today announced a number of strategic developments for 2021 to further address the needs of its customers and drive market expansion. Since its founding in 2012, the company s goal has been to fundamentally change the nature of a company s engagement with its customers through the use of real-time streaming data, sophisticated analytics, and coordinated multi-channel messaging and campaigns. In the last year alone, on a monthly basis, Leanplum enabled messaging to over 550 million unique users across 1300 apps.
Leanplum Releases Inaugural Data Science Report for Games App Category
Unveils Important Findings to Drive Revenue Growth
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SAN FRANCISCO, Feb. 16, 2021 /PRNewswire/
Leanplum, the leading multi-channel customer engagement platform for the mobile gaming industry, today announced the release of its Inaugural Data Science Report for the Games App Category. Based on an analysis of over 1,800 campaigns and 670M+ messages sent, this report explores the value of progressive player engagement personalization in card, casino, puzzle, racing, role-playing, simulation, and strategy games. Leanplum has built a most powerful product for the mobile gaming industry, and we currently service some of the world s top gaming studios, said Momchil Kyurkchiev, co-founder and chief product officer, Leanplum. Listening closely to our customers, we have learned that while player engagement and retention metrics are important to gaming stud