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by Stephen Chapman
Charlene Sharp says she will be driving games and entertainment business across the region.
Her 15 years’ experience includes being UK PR Manager at Eidos and Warner Bros Interactive Entertainment and Head of Digital at DnA PR. She is also a Women in Games Ambassador and part of the Esports Research Network.
“I’m extremely excited to join Way To Blue. As a renowned entertainment agency, who produce innovative and creative campaigns, I think their evolution into gaming is a natural progression,” she said.
“As gaming is now mainstream, multi-platform and spans various devices, Way To Blue’s experience in storytelling and reaching audiences via a variety of networks lends itself to the gaming arena, especially the emerging esports scene.”