and the vision for the group and there will be many more of these to come. and it has cost a lot. it has cost 10 million to open this store, which is a huge investment in the high street. what is the strategy? what is the vision? what are you trying to do here? our vision is to serve our consumers with the worlds best premium and luxury brands, and it has looked a bit like a scatter gun approach over the past few years, acquiring brands like evans, jack wills, game etc. but if you take this store we are in today and you look at how we have pulled that together, whether it is game upstairs with the e ports arena creating an environment for the grassroots e sports players to come and play in the store, adding a diversification and a reason to visit our stores, it is very clear we have just not communicated it well enough to the outside world. you are mike ashley s future son in law. what do you say to accusations of nepotism?
he s in line for a huge payout if he s successful. but as mr ashley s future son in law, he has faced accusations of nepotism, and suggestions that he lacks the experience for the job. he s been talking to emma simpson. this isn t your usual sports direct. no, this is all the hard work and the vision for the group and there will be many more of these to come. and it has cost a lot. it has cost 10 million to open this store, which is a huge investment in the high street. what is the strategy? what is the vision? what are you trying to do here? our vision is to serve our consumers with the world s best premium and luxury brands, and it has looked a bit like a scatter gun approach over the past few years, acquiring brands like evans, jack wills, game etc. but if you take this store we are in today and you look at how we have pulled that together, whether it is game upstairs with the e sports arena creating an environment for the grassroots