While South Africans count their pennies in the wake of a depreciating rand and crushing cost-of-living increases, South African retailers are turning to social commerce to boost sales, particularly this Black Friday.
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As part of its annual Black Friday promotion, mass retailer Game becomes the first retailer of its kind in SA to join the metaverse – through a Game-branded Roblox game. The game, which is unlike anything consumers have seen from the retailer before, launches on 21 November, and will give gamers the opportunity to win […]