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The government could soon ban betting company sponsorship on football kits. Picture: PA Watford s sponsorship deal with Sportsbet.io could be in jeopardy with reports suggesting Prime Minister Boris Johnson is set to ban gambling companies from sponsoring football kits. Reports in the Telegraph last night suggest the PM is increasingly likely to introduce the ban by the autumn, which would come prior to the end of the Hornets three-year deal with the cryptocurrency betting company, which was signed ahead of the 2019/20 season. The deal, believed to be worth around £20million to Watford, was the first Sportsbet.io had signed with a football club, before also sponsoring Southampton at the start of the current season.
Shirt sponsorship ban most likely outcome of 2021 Gambling Review Share
March 23, 2021
The Daily Telegraph has reported this morning that PM Boris Johnson will likely support a ban on gambling industry shirt sponsorships across football.
Citing sources ‘
close to Downing Street’, the Telegraph stated that Johnson’s senior cabinet are determined to press ahead with drastic reforms to the UK gambling sector.
A ban on shirt sponsorships by gambling brands has been pitched as a certain outcome as the mandate carries cross-party and ‘two-thirds of public support’, according to campaigners.
Labour MP
Carolyn Harris, chair of the All-Party Parliamentary Group on Gambling Harms, said that she was confident that a sponsorship ban would be one of the ‘common-sense outcomes’ of the review.