4 March 2021 4 min read
With International Women’s Day (IWD) fast approaching, as marketers, we have an opportunity to reflect on the progress we’ve made for equality. Andrea Dixon outlines three of her favourite marketing campaigns that challenge gender stereotypes.
This year’s theme is ‘Choose to Challenge’, encouraging people to join together to call out the unconscious bias that exists when it comes to gender. As women in marketing, we’re in a unique position to build a foundation for how brands engage audiences. We have an opportunity to shape messaging, elicit reactions and influence behaviour.
So, why not leverage this as a way to promote equality?