Samsung looks set to reveal a new virtual assistant, called Sam, who has been personalised in some creative 3D artwork, created by Brazil-based agency Lightfarm.
Samsung was Europe’s third-largest smart home vendor in Q4, leading LG
Samsung Electronics has become a giant in the smart home segment in Europe despite the fact that the company doesn’t have a smart speaker on sale. Nevertheless, Samsung Electronics was the third-largest smart home vendor in Europe throughout the fourth quarter of 2020, right behind Google and Amazon, and ahead of its neighboring rival LG.
Samsung was able to ship a total of 4.91 million smart home devices across Europe throughout Q4 2020, and the company had a market share of 11.9%. The gap between Samsung and Google (who occupied 2nd place) wasn’t very wide though, as the latter company was able to secure 12.5% of the market after shipping 5.16 million smart home devices during the three-month period ending December.
Bixby Virtual Assistant
Introduction
Samsung launched the Bixby virtual assistant in March of 2017 as a completely new take on the S Voice concept. What is a virtual assistant? Essentially, it’s a piece of (often AI-powered) software that can perform tasks for you and answer your queries. It’s usually integrated with first-party apps, and in the best cases, it can also interact with third-party software.
Bixby is Samsung’s answer to the other popular virtual assistants like Siri, Alexa and Google Assistant. Samsung has continued to make improvements to Bixby over years with the Bixby 2.0 overhaul bringing three key features: Bixby Home, Bixby Voice, and Bixby Vision.