Shoshanna Solomon is The Times of Israel s Startups and Business reporter
Facebook s Instagram Lite was designed by the social media giant s team in Tel Aviv (Courtesy)
Facebook on Wednesday started the rollout of Instagram Lite, a lighter, faster version of the popular app designed for people living in remote communities that have poor internet access. The lite version of the app was designed by the social media giant’s team in Tel Aviv, which worked together with a team in New York.
Instagram is a photo-sharing app with more than a billion users worldwide. The app was acquired by Facebook in 2012 and has become part of the daily “sharing” life of many.
March 10th, 2021
Facebook / Instagram
Facebook is today relaunching Instagram Lite, a stripped-down version of the image-sharing app designed for users in emerging markets. Developed by Facebook’s team in Tel Aviv, the birthplace of Facebook Lite and Messenger Lite, the app’s package size is just 2MB. The team said that the focus, like with the other launches, was on users whose smartphones lack storage capacity, processing power and reliable data. In order to reach that size, the app focuses on images, video and messaging, ditching other features and flourishes that fade into the background on the full-fat version of the app.