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La mayoría de los programas de televisión no logran conectarse con los públicos diversos

La mayoría de los programas de televisión no logran conectarse con los públicos diversos
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Majority of TV Programs Fail to Resonate with Diverse Audiences

Majority of TV Programs Fail to Resonate with Diverse Audiences New Measurement Tool Puts Diversity & Inclusion in Starring Role Right Before Network Upfronts News provided by Share this article Share this article LOS ANGELES, May 13, 2021 /PRNewswire/  A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television s annual upfront marketplace.  Best in Culture Networks

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Marketers And Programmers Are Seeking Cultural Relevance When Reaching Multicultural And Diverse Groups

As the U.S. becomes more diverse, the Association of National Advertisers (ANA) established an organization that aids marketers & programmers reach their full multicultural growth potential by accurately portraying cultural diversity.

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