New York, NY (PRWEB) November 22, 2022 MMA, the global industry non-profit association architecting the future of marketing, today announced new additions
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Majority of TV Programs Fail to Resonate with Diverse Audiences
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LOS ANGELES, May 13, 2021 /PRNewswire/ A majority of TV shows are not relevant to diverse segments of consumers and are, in fact, mostly inclusive and considerate of White, Non-Hispanic viewers, according to a new study by the Cultural Insights Impact Measure (CIIM™) from the ANA s Alliance for Inclusive and Multicultural Marketing (AIMM) and partner company CIIMatters. The AIMM study coincides with television s annual upfront marketplace.
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As the U.S. becomes more diverse, the Association of National Advertisers (ANA) established an organization that aids marketers & programmers reach their full multicultural growth potential by accurately portraying cultural diversity.